Retail customers can order quickly and are kept better informed about new bakery products
In the fiercely competitive retail sector, La Lorraine Bakery Group is distinguishing itself by making its customers’ lives easier. The brand wants to set itself apart in stores through its product quality but also through the ease and speed with which store managers can replenish their bakery departments. That is why La Lorraine Bakery Group invested in a customer centric online ordering system.
La Lorraine Bakery Group now has much better insights into each customer’s ordering behavior and can easily ‘push’ promotions or buying tips according to the customer’s profile. This opens new doors for the future.
La Lorraine Bakery Group is a well-known company, active in bakery and milling. It’s bakery products are sold in most supermarkets in Belgium. La Lorraine Bakery Group also has production units in Central and Eastern Europe and sells its products worldwide.The company has a webshop that is accessible for its B2B customers.
Marketing agility is definitely a plus in the bakery business, which is characterized by many seasonal specialties. Thanks to this new implementation, La Lorraine’s customers not only have a quicker and easier ordering system, but they are also kept better informed about the latest bakery products.
“RETAIL CUSTOMERS DO NOT HAVE MUCH TIME; THEY NEED THE INTERFACE TO ADAPT TO THEIR NEEDS RATHER THAN VICE VERSA.”
The SAP Hybris e-commerce solution is efficient. As based on customer history the online ordering system streamlines the whole ordering process in just a few clicks. The system uses smart technology to detect errors and inconsistencies, taken into account the customer’s prior behavior.