Disclosing moments online to service clients.


Bru Textiles and its clients wanted to disclose moments that matter. Therefore ‘Brugle’ was created. The platform now allows clients, partners and suppliers to find products they need anytime, anywhere and any place.

To go even further in providing excellent customer experience, clients are able to receive personalized offers and get an overview of their orders and invoices using the user-friendly search possibilities and intuïtive navigation.


Bru Textiles is market leader in fabrics and wall coverings. Headquarters are located in Kontich, Belgium but has sites all over the world. Bru Textiles distributes 20.000 products and has 2500 customers. Its customers are partners and suppliers for retail.


To make this platform as user-friendly as possible, Sitecore7 and ADAM were integrated with the existing, tailor-made ERP system Alba. To increase usability, 20.000 unique products were categorized in an SQL-build database.

‘Aiding Brugle in their continuous development to disclose moments.’


Together we are continuously processing feedback from Brugle clients to recapture moments and improve usability on their platform. Making visual changes and adding functionalities is what keeps Brugle ahead of its online competition.