The time of mass communication, a 1-to-many strategy is dying. And yes, customers are done receiving non-relevant messages and ads. Adblocker is a rising star!
But if you manage the get the right customer, with the right message, at the right location and at the right time…something magical can happen. Customers want to connect, and even more…re-connect.
John Wanamaker 1838 - 1922
Analyse the persona(s), design the emotional customer journey and capture omnichannel behavior. And get everything in place to capture yesterday’s, today’s and future interactions/behavior is crucial. But if you manage, you can start delivering on that specific moment. You will delight your customer!
shifting to moments marketing with our B2B customer tripled online revenue in
Customer Case: outdoor – gardening – DIY
Do yourself a favor: don’t dive in all moments – don’t dive in all data. YOU WILL DROWN! So choose the quick wins, most emotional and learn step by step. Why not activate A/B testing. Want to learn more?
Check this slideshare
or contact delaware | digital