In a hands-on 30-minute webinar, delaware | digital will provide you with insights in how to become a customer lifetime value virtuoso. We will look at a broad spectrum of topics, from recognizing the impact of customer turnover (customer churn) on your business to predicting a customer’s next interaction based on smart data.
Take part in our hands-on #dlwebinar to learn how smarter data can disclose moments that matter to your customers even more. We will talk about moments that are powered by predictive lead scoring and driven by consumer behavior-leading indicators. Besides that, Igor Nowe, Marketing Director at Carlsberg, Nathan Bijnens (Big Data Engineer at Microsoft) and Alain Vandenborne (Managing Director at Paynation) will give their inspiring stories about finding the right balance between customer intelligence and emotional behaviour.
Delaware’s experts attending the webinar:
“Profiling the customer’s DNA will be essential for making a deeper customer connection. But, the CRM system isn’t the DNA database, it’s just one information carrier.”
Which data do I need in order to be relevant to my customers?
How can I utilize data to enhance customer interactions and act predictive?
How do I continually optimize my marketing campaigns with smart data?
Where on earth should I start? Or how can I become even smarter?
"Did you know that 50% of sales & marketing budget is spent on the wrong customers?"
Unless you’re already achieving an excellent customer lifetime value, it’s time to disclose the moment when the customer experience just isn’t good enough. It’s time to become smarter.