While technologies continue to change, other things become obsolete.
But sometimes, those things fuel the next big innovations.
In the 1950’s it was common to buy products at your doorstep. And these days it’s just not a person, but a company; named Amazon or Zalando. Even the milkman is making his comeback as groceries start to offer home delivery.
There is a huge difference in why we don’t do things anymore we used to do. Is it because we found something better, or because technology was not yet on point?
Do you remember how we experienced the V(irtual) R(eality) of the past? The View-Master showed you 3D pictures of your favorite Disney movies. View-Master versus todays’ virtual reality: same experience, different technology.
Scrolling through the internet is a very easy and intuitive way to read. This way of reading was also used thousands of years ago when people used to read from scrolls, but then came the unique invention of the book and this way of navigation was lost. Only to be revived years later through digital.
Moments that are relevant to your customer have always been there. It’s just setting everything right so that your customer can communicate on his/her terms. Technology does not only outdate other things, but also provides the opportunity for old things to become relevant again.