In a hands-on #dlwebinar on 21 April, Delaware Digital & Selligent have shown you why e-mail marketing isn’t enough to satisfy your customer’s needs. We demonstrated how automation is the essential next step and where to begin.
Every digital marketer will agree: marketing automation and personalization is the way forward, but where to begin? Personalized e-mails, yes, but how do you evolve towards true omni-channel marketing?
"Customers will be in the driver seat of personalized marketing automation. The challenge is to let every interaction fit in the customer's schedule, it's all about context and timing."
Our speakers have shared their best practices on moving away from e-mail campaigning towards automated omni-channel marketing. Learn from their insights and kick-start your own projects.
What we have learned