From number-crunching to data management

Business users expect both static reports on trends and dynamic reports that allow them to drill down for more advanced analytics. At the moment, it is often a struggle for them to obtain these reports in the right format, at the right time and providing the right insights.
 
How can the Finance department be made future-proof in today’s digital world? Many CFOs are still struggling to define the best strategy, but one thing is certain: data will play a crucial role in the shift that the Finance function has to make.

Are you considering a Chief Data Officer or Chief Information Officer?

The data broker’s role (or just call it CDO / CIO) encompasses the protection, consolidation and governance of data as well as the sharing, leveraging and monetization of it. Just think of this: marketing campaigns that are not supported by the right data in the right context and at the right moment, end up wasting a lot of money, plus you risk losing customers who are irritated by misaligned campaigns. You choose!

"Data will play a crucial role in the shift that the Finance function has to make."